Privacy Policy

Overview

MYTRA operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you with a curated shopping experience. MYTRA is powered by Shopify, which enables us to provide our services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase, or otherwise communicate with us. By using our website or services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies, relates to, describes, or can reasonably be linked to you or another person.

Depending on how you interact with MYTRA, we may collect or process the following categories of personal information:

• Contact details, including your name, address, billing address, shipping address, phone number, and email address.
• Financial information, including payment card information, transaction details, payment confirmation, and other payment details.
• Account information, including your username, password, security questions, preferences, and settings.
• Transaction information, including items you view, add to cart, purchase, return, exchange, or cancel.
• Communications with us, including information you provide when contacting customer support.
• Device information, including your browser, network connection, IP address, and other unique identifiers.
• Usage information, including how and when you interact with or navigate our website.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you when you create an account, place an order, contact us, or otherwise provide information.
• Automatically through our website, including from your device, cookies, and similar technologies.
• From service providers that help us operate our store, process payments, fulfill orders, and provide support.
• From partners or other third parties, where permitted by applicable law.

How We Use Your Personal Information

We may use your personal information for the following purposes:

Provide, Tailor, and Improve Our Services

We use your personal information to process payments, fulfill orders, arrange shipping, manage your account, facilitate returns and exchanges, remember your preferences, enable reviews, and create a more customized shopping experience.

Marketing and Advertising

We may use your personal information to send marketing, advertising, and promotional communications by email, text message, or other channels, and to show you relevant advertisements for our products or services.

Security and Fraud Prevention

We use personal information to authenticate accounts, provide a secure payment and shopping experience, detect fraud, investigate unsafe activity, and protect our store, customers, and services.

Communicating with You

We use personal information to provide customer support, respond to questions, and maintain our relationship with you.

Legal Reasons

We may use personal information to comply with applicable law, respond to valid legal requests, investigate disputes, enforce our policies, or protect our rights.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate business, operational, legal, or service-related purposes. These may include:

• Shopify, vendors, and service providers that perform services on our behalf, such as payment processing, shipping, fulfillment, analytics, IT management, cloud storage, and customer support.
• Business and marketing partners who help provide marketing services and advertising.
• Third parties when you direct us, request us, or otherwise consent to our disclosure of information.
• Affiliates or entities within our corporate group.
• Parties involved in business transactions, legal compliance, fraud prevention, enforcement of policies, or protection of our rights and the rights of others.

Relationship with Shopify

Our store is hosted by Shopify. Shopify collects and processes personal information about your access to and use of our store in order to provide and improve its services.

Information you submit through our store may be transmitted to Shopify and third parties that may be located in countries other than where you reside. Shopify may also use information from your interactions with our store, other merchants, and Shopify to provide enhanced features.

To learn more about how Shopify uses personal information, you can review Shopify’s consumer privacy resources through Shopify directly.

Third-Party Websites and Links

Our website may contain links to websites or online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by MYTRA, you should review their privacy policies, security practices, and terms.

We are not responsible for the privacy, security, accuracy, or reliability of third-party websites or platforms.

Children’s Data

Our services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction.

If you are a parent or guardian and believe a child has provided us with personal information, please contact us so we can request deletion where appropriate.

Security and Retention

We take reasonable steps to protect personal information, but no security measure is perfect or impenetrable. Information sent to us may not be secure while in transit, so we recommend that you do not use unsecured channels to communicate sensitive or confidential information.

How long we retain personal information depends on several factors, including whether we need the information to provide services, maintain your account, comply with legal obligations, resolve disputes, or enforce policies.

Your Rights and Choices

Depending on where you live, you may have certain rights regarding your personal information. These rights may include:

• The right to access or know what personal information we hold about you.
• The right to request deletion of personal information.
• The right to correct inaccurate personal information.
• The right to receive a copy of your personal information or request portability.
• The right to opt out of sale, sharing, or targeted advertising where applicable.
• The right to manage communication preferences, including unsubscribing from promotional emails.

These rights are not absolute and may apply only in certain circumstances. We may need to verify your identity before processing a request.

Marketing Communications

We may send promotional emails or other marketing communications. You may opt out at any time by using the unsubscribe link provided in our emails.

If you opt out of marketing communications, we may still send non-promotional emails, such as messages about your account, orders, transactions, or customer service inquiries.

International Transfers

We may transfer, store, and process your personal information outside the country where you live.

Where required, we rely on recognized transfer mechanisms or other safeguards to help protect personal information transferred internationally.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons.

When we update this Privacy Policy, we will post the revised version on this page and update the “Last updated” date.